Elders has committed to a two-year Gold partnership with the North Queensland Cowboys to support both their NRL and NRWL teams.
Elders and Cowboys staff pose in front of the Cowboys clubrooms
Elders is a long-term supporter of the club which is an integral part of the sports, and broader culture in Queensland.
General Manager Queensland and Northern Territory, Lisa Hewitt said Elders is committed to its service in the north and is driven to supporting like-minded organisations that can make real and long-term impacts.
Celebrating their 30th anniversary in 2025, the Cowboys is a club that embodies the notion of what it is to be a Queenslander. The club, which now boast an NRL premiership and was one of the NRL’s earliest teams to develop an women’s team, was started by community members, for the community.
“We acknowledge the critical role that everyday Queenslanders and the business houses played in developing an iconic organisation like the Cowboys, and 30 years later, the role not only the Cowboys, but all sporting clubs continue to play in community cohesion, particularly in our regional areas.” Ms Hewitt said.
“I’m proud that our sponsorship this year will expand to supporting the Cowboys’ NRLW team.
"It’s important that our girls realise and have access to the same opportunities living in rural Queensland and are encouraged and supported to achieve their ambitions – in sports or in agriculture.”
Chief Executive of the Cowboys Jeff Reibel explained that he is delighted to again be partnering with Elders.
“Together, the North Queensland Toyota Cowboys and Elders have championed initiatives that have supported the growth and development of rural and regional communities throughout Queensland,” Jeff said.
“We are excited to have Elders aboard again this year, extending their support to include our NRLW program. Their support of our Round 4 match day against the Raiders and their activations throughout the year will celebrate our region’s role in Australia’s rural industry.”
Elders and the Cowboys will work together throughout the 2025 season on community events and initiatives.